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Electric Cars Get a Makeover
As mass-produced electric cars come closer to reality, their makers are trying to polish the image of what experts say could be a hard sell in the current recession.
"Please erase your image of electric cars being like golf carts," a spokesman for Japan's fourth-biggest automaker said before taking a zero-emission vehicle out for a spin.
"It's fast, powerful and smooth," Mitsubishi Motors Corp. spokesman Kai Inada said of the iMiEV electric car, which is due to be launched next year.
Zero-emission vehicles may not be a novel concept for long. Japanese car makers are racing to develop electric cars, and U.S. and European manufacturers have also announced plans to roll them out within a few years.